Login software confirmed as an Advanced Partner of SugarCRM
Partnerships are plentiful. Truly lasting partnerships are far fewer. That's why we're so pleased that Login Software has been officially confirmed by Sugar as an Advanced Partner for fiscal year 2026.
This classification isn't a marketing label or a formal status that can be applied for. It's the result of clearly defined criteria that Sugar applies uniformly to all partners worldwide. The evaluation focuses not on individual projects, but on sustainable performance over an extended period – in terms of growth, customer engagement, and portfolio development.
Classification with substance
A key factor in this classification is Login Software's success in acquiring new customers. In fiscal year 2026, Login Software was the most successful Sugar partner in the DACH region in terms of new customer acquisition.
This development not only underscores Login Software's market position, but also its ability to strategically position SugarCRM and successfully implement it in a wide variety of business contexts – from medium-sized businesses to complex organizations with high demands on integration, scalability, and governance.
As part of strategic changes, Sugar recently updated its partner program and readjusted the underlying qualification criteria. These adjustments have been consistently applied across the entire partner ecosystem.
Against this backdrop, this not only further confirms Sugar's Advanced Partner status, but also our commitment to not just implementing CRM, but making it effective in the long term.
Why this is relevant for our customers
Advanced Partner status is not an end in itself. It has an impact where CRM projects make a difference: in the depth of consulting, the quality of implementation, and close proximity to the manufacturer.
As an Advanced Partner, we benefit from closer collaboration with Sugar. This includes, among other things, earlier access to new product developments, expanded platform usage options within our own environment, and more direct communication on conceptual and technical issues.
For our customers, this means: decisions are not based on theoretical roadmaps, but on proven scenarios, realistic assessments, and a clear understanding of what works in practice – and what doesn't.
Login Software & SugarCRM live at Hannover Messe 2026
If you'd like to experience SugarCRM in practice – and how we develop sustainable solutions for sales, marketing, and service – you can meet us live at Hannover Messe (April 20–24, 2026).
There, together with Sugar, we'll demonstrate how modern CRM platforms help companies simplify complex processes, create transparency, and strategically manage growth – beyond demo slides and feature promises.
CRM as a Platform, not a Tool
For many years, we have been helping companies establish SugarCRM as a central platform for sales, marketing, and service. Our focus is not on feature lists, but on structures: clean data models, clear processes, integrated systems, and user guidance that fosters acceptance.
Our Advanced Partner status confirms precisely this approach. It represents projects that don't end after go-live, but are sustainable in the long term – organizationally, technically, and economically.
A Next Step – Not an Endpoint
We see the upgrade to Advanced Partner not as an end, but as the next step. It's a commitment to further refine our standards and to support our clients even more closely, proactively, and with greater expertise.
If you would like to learn how we can make SugarCRM effective in your company – strategically sound, operationally robust, and with a focus on growth – please contact us.
Yours Frank Tjaben
Head of Sales
frank.tjaben@login-software.net
+49 89 2020447 25
login-software.net