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News from the world of CRM

Our blog provides regular tips and insights on useful software tool features and customer relationship topics such as marketing automation, lead management, and customer support.

You will also find case studies that provide insight into the challenges our customers face and how our CRM expertise has helped them overcome them.

Precision Selling: Why Sales Today Needs More Than a Traditional CRM

Find out how Sugar combines AI, data, and intelligent sales processes – and how Login Software supports you in the process.

Sugar will die KI-Funktionalitäten in den nächsten Monaten ausbauen.

AI in Sales: Why Data Quality Is More Important Than the AI ​​Model

Find out why data quality is crucial and the role a precision selling platform plays in this context.

Welche Marketing Automation passt besser - Brevo oder Sugar Market?

Brevo or Sugar Market? Which marketing automation solution suits your company?

Find the right marketing automation solution for your company and discover how to seamlessly connect Brevo with SugarCRM.

CRM-Lösungen für Verbände erleichtern die tägliche Arbeit.

Many associations are digitizing. Why aren't processes getting any easier anyway?

Discover how to transform missing interfaces into seamless, automated association processes and efficiently automate your association workflows.

CRM-Vergleich zwischen SugarAI, Hubspot und Salesforce.

CRM Comparison 2026: SugarAI, HubSpot, or Salesforce – which solution is the right fit for your company?

HubSpot, Salesforce, or SugarAI? Successfully selecting a CRM involves more than just comparing features. Find the right platform for your needs.

Bild warum scheitern CRM-Projekte?

CRM implemented – yet still no success?

Recognize typical warning signs early and get your CRM initiative back on the road to recovery.

CRM im Mittelstand - die größten Denkfehler.

CRM Selection in Mid-Sized Businesses: The 7 Most Common Pitfalls

Find out which success factors—beyond price and features—really matter when selecting a CRM.

Sugar Enterprise 26.1: Greater Stability, Improved Administration, and Key Foundations for the Next Generation of CRM

Discover the key on-premises enhancements in Sugar Enterprise 26.1 for IT and business.

Why CRM Without ERP Integration Fails in Mid-Sized Businesses

Why Many CRM Projects in Mid-Sized Businesses Fail to Deliver the Desired Impact: Discover why ERP integration is crucial for forecasting, transparency, and effective sales management.