Login Software
Our Blog

News from the world of CRM

Our blog provides regular tips and insights on useful software tool features and customer relationship topics such as marketing automation, lead management, and customer support.

You will also find case studies that provide insight into the challenges our customers face and how our CRM expertise has helped them overcome them.

CRM in place. Excel still rules.

Do you have a CRM in place but still use Excel? Find out what parallel lists reveal about your processes and how to reduce duplicate data entry.

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Data Management: When all the information is correct, but none of it fits together.

Find out why customer data often fails to provide a complete picture—and how good data management helps.

Filter und Listen in Sugar erstellen.

How to handle Sugar: Reach your goal faster with filters and list views

We show you how to simplify your day-to-day CRM tasks using sensibly configured list views and saved filters.

Rückblick Verbändekongress 2026.

Association Congress 2026: Why Digitalization Alone Is Not Enough

Find out why digitalization, CRM, and AI only create real added value when backed by a solid database and connected processes.

Erfolgreiches Pipeline Management mit Login Software.

Your sales pipeline is full. But is it healthy?

Find out how to gauge pipeline quality and how CRM helps you realistically manage sales opportunities.

How to handle Sugar: Dashboards that really help

We show how dashboards and dashlets can be meaningfully structured in Sugar and why less is sometimes more.

Precision Selling: Why Sales Today Needs More Than a Traditional CRM

Find out how Sugar combines AI, data, and intelligent sales processes – and how Login Software supports you in the process.

Sugar will die KI-Funktionalitäten in den nächsten Monaten ausbauen.

AI in Sales: Why Data Quality Is More Important Than the AI ​​Model

Find out why data quality is crucial and the role a precision selling platform plays in this context.

Welche Marketing Automation passt besser - Brevo oder Sugar Market?

Brevo or Sugar Market? Which marketing automation solution suits your company?

Find the right marketing automation solution for your company and discover how to seamlessly connect Brevo with SugarCRM.