Login Software
Our Blog

News from the world of CRM

Our blog provides regular tips and insights on useful software tool features and customer relationship topics such as marketing automation, lead management, and customer support.

You will also find case studies that provide insight into the challenges our customers face and how our CRM expertise has helped them overcome them.

CRM im Mittelstand - die größten Denkfehler.

CRM Selection in Mid-Sized Businesses: The 7 Most Common Pitfalls

Most companies do not fail at CRM selection because of the software; they fail because of their assumptions. While vendors are compared, features evaluated, and prices negotiated, the actual success factors often go unnoticed.

Sugar Enterprise 26.1: Greater Stability, Improved Administration, and Key Foundations for the Next Generation of CRM

Sugar Enterprise 26.1 delivers enhanced stability, improved performance, and—drawing on insights from successful customer projects—modernized administration for on-premises CRM systems. Discover the new features that make this release particularly relevant for businesses and IT departments.

Why CRM Without ERP Integration Fails in Mid-Sized Businesses

Why Many CRM Projects in Mid-Sized Businesses Fail to Deliver the Desired Impact: Discover why ERP integration is crucial for forecasting, transparency, and effective sales management.

LOGIN Software ist TierOne Partner bei SugarAI.

Login Software Joins the Exclusive Sugar TierOne Partner Program

Login Software has been officially admitted to the Sugar TierOne Partner Program. We thus join a very small, select circle of partners worldwide—invited by SugarAI—recognized for their technological expertise, strategic collaboration, and successful customer projects.

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Our conclusion from Hannover Messe 2026: AI, plain language and concrete solutions

Looking back at Hannover Messe 2026: LOGIN Software draws a positive conclusion regarding AI, SugarAI, CRM integration and specific requirements in sales.

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is report: How modern event management with CRM works

Modern event management with CRM: How LOGIN software automates processes, integrates systems and strategically manages events – read the is report now.

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From SugarCRM to SugarAI: Why it's more than just a new name

SugarCRM becomes SugarAI: Why CRM needs to be rethought and how AI sustainably improves sales, customer relationships and decisions.

Login software confirmed as an Advanced Partner of SugarCRM

Login Software is an Advanced Partner of SugarCRM and a leader in new customer acquisition in the DACH region. Learn more now – and experience it live at the Hannover Messe.

CRM, ERP and quotation creation in industry – where value is lost today

CRM, ERP, and a practical example from IVU Traffic Technologies AG. Offer creation in industrial sales: Where value is lost today and how integrated processes shorten offer cycles and secure margins.