FHM uses Sugar for CRM and precise information management

FH Mittelstand uses Sugar for information organization and lead management

FH Mittelstand (FHM) is reorganizing the processes and data management of its 8 campuses and online university for prospective students, students and alumni and is relying on the proven and reliable CRM system Sugar.

In order to provide better support for prospective and current students, FHM decided to organize its documents and processes in a standardized, consistent, and traceable manner. It was time to put an end to multiple names for the same course, different abbreviations for supervisors and FHM employees, missing data and a lack of information.

Our CRM testimonial FHM chose the Sugar CRM cloud solution. SugarCloud is designed to use the latest technologies and components to provide optimal performance, reliability, scalability and security. The advantage over on-premises solutions that require on-site support is obvious: there are no costs for IT, in-house hosting, server maintenance, and updates. Developments are automatically installed by the vendor. The CRM grows with your own needs without additional effort.

Comprehensive Customer Journey Support for Prospective Students, Students, and Alumni

The goal: one system for all eight campuses, all prospective students, students and alumni!

Optimal customer experience (CX) - from the prospective student on the website, through registration, to the effective course of studies - as well as informative communication with future FH graduates are now the focus at all 8 locations (Bielefeld, Bamberg, Berlin, Cologne, Frechen, Rostock, Schwerin & Online University).

All information available at any time!

All locations and departments of the FH Mittelstand will work with a common platform, which enables a uniform way of working and thus streamlines and accelerates the standardization of information and data management and enables automated control. This will enable them to provide information to prospective students, applicants, students and alumni quickly, clearly, automatically and in a comprehensible manner.

For our CRM testimonial FHM, this ensures speed, transparency and overview. Processes have been standardized and automated. From now on, information asymmetries can be avoided and a fast exchange of information between the institutions is ensured.